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Business Audit

PMU Client
Journey Audit

A 10-15 minute conversation that maps your entire client journey and finds where bookings — and revenue — are slipping through the cracks.

✓ 8 areas of your business ✓ Personalised gap analysis ✓ Free to use

Hi! I'm your PMU Journey Audit.

Over the next 10-15 minutes, I'm going to walk through 7 areas of your business with you — from how you attract clients right through to what happens after their treatment.

Most artists I speak to discover 2 or 3 things they didn't realise were costing them bookings. At the end I'll give you a personalised summary of what's working and where the gaps are.

Let's start at the beginning: where do most of your new clients come from right now? Word of mouth, Instagram, Google, Facebook ads — what's your main source?

Got your gap analysis? Use the Marketing Advisor to find your fastest win, or the Campaign Writer to get the actual copy written.

What we cover

01

How you get clients

Where your enquiries actually come from, what's driving bookings vs. just likes, and whether you have any active marketing or rely on word of mouth.

02

Enquiry to first contact

How fast you respond, whether you follow up on cold enquiries, and how many people who show interest actually end up booking.

03

Consultation and patch test

How you collect medical history, how patch tests are recorded, and what happens between consultation and booking.

04

Booking and deposit

How clients actually book, your deposit and cancellation policy, no-show rates, and what you send between booking and treatment day.

05

Treatment day flow

Consent collection, medical reconfirmation, where notes and photos live, and the parts of the day that feel chaotic.

06

Aftercare and top-ups

How aftercare is delivered, whether you check in during healing, how top-up bookings happen, and your annual return rate.

07

Business clarity and admin

Where your time goes, what you avoid, whether you have visibility on profit, and the one thing you'd automate if you could.